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MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London
2013

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MINI Pop-Up Store London

Brand store

BMW AG

Our task was to design a temporary MINI brand store in London Westfield Stratford, Europe’s largest mall, which will be open for one year only, focusing on an immersive brand experience and giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment. The store also showcases the latest in retail technology like the UK’s first 3D car configurator and an interactive mirror as well as subtle sound-, scent- and light installations.

Client / Manufacturer
BMW AG

BMW AG

München, DE
Design

studio 38 GmbH

Berlin, DE

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