Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

MINI Relaunch Brand Website / New Showroom
MINI Relaunch Brand Website / New Showroom
MINI Relaunch Brand Website / New Showroom
MINI Relaunch Brand Website / New Showroom
2005

Share:

MINI Relaunch Brand Website / New Showroom

Website

BMW AG MINI Brand Management

Strategy: Fully remodelled international website & new online showroom for all MINI models with an integrative, homogeneous, intuitive & emotional website. New trends & techniques in online communication are integrated into the website in an innovative way: film material, sound, enhanced interactivity & Flash technology turn the catchphrase multimedia into reality. Goals: • Integrative character through three-frame setup, continuous top navigation & content-dependent module navigation • Clear & fixed positioning of page elements & navigational tools increase usability • Consistent use of BI, new online styleguide • Complete product information on all MINI models • Communication focus on product substance • Great comparability between models • Logical & user-friendly navigation

Client / Manufacturer
BMW AG MINI Brand Management

BMW AG MINI Brand Management

München, DE
Design

Interone Worldwide GmbH

Hamburg, DE

RELATED PROJECTS