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MINI The Book
MINI The Book
MINI The Book
MINI The Book
2007

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MINI The Book

Book

Bayerische Motoren Werke AG MINI Brand Management

MINI is a phenomenon. Almost 50 years after its market launch, today it’s more popular than ever before. The car’s success is global, transcending languages and cultures. MINI The Book is the ultimate book about the ultimate car. Each chapter describes a milestone in the brand’s history and is put together like a file. Different kinds of paper are used in order to underscore the different characters of the chapters. The book also contains a foldout timeline. MINI The Book is an unforgettable read. The book follows the secrets behind the MINI’s success: its targeting at lifestyle-oriented consumers combined with outstanding technology.

Client / Manufacturer
Bayerische Motoren Werke AG MINI Brand Management

Bayerische Motoren Werke AG MINI Brand Management

München, DE
Design
Stefan Pietsch und Georgina Lim für Hoffmann und Campe Corporate Publishing

Stefan Pietsch und Georgina Lim für Hoffmann und Campe Corporate Publishing

München, DE

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