Minimatik
Wristwatch
The new NOMOS automatic caliber DUW 3001 is only 3.2 mm in height ˗ and Minimatik, the new (watch) face of the Glashütte watchmaking company, is correspondingly slender. With its tapered form and curved lines, this timepiece is wonderfully proportioned and flattering to the wrist. And it makes the innovation within beautifully clear; delicate details in cyan blue are cheery accents and a well-dosed injection of energy. As the small inscription on the silver-plated dial reveals: Minimatik is part of the neomatik series ˗ ten watches, all exclusively equipped with the incredibly thin automatic movement from NOMOS Glashütte.
iF Gold Statement
NOMOS Glashütte stands for the democratization of luxury: an exceptional quality of craftsmanship, a new, thinner movement and a beautifully designed face, all at an affordable price. With its tapered form and curved lines, this timepiece is wonderfully proportioned and flattering to the wrist. The innovation within also finds expression in exterior beauty: This is a winning piece of design.
Client / Manufacturer
Design
NOMOS Glashütte / SA Roland Schwerter KG
Glashütte, DEStudio Hannes Wettstein AG
Zürich, CHBerlinerblau GmbH
Berlin, DEDate of Launch
2015
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User