Minna Bank Ltd.
Mobile banking appMinna Bank Ltd.
Minna Bank is Japan’s first digital banking service created for digital natives. Leveraging the power of design, the designers have redefined traditional banking as a digital service that is essential to customers. The services are based on a minimalist design and a monochrome color scheme along with low-key, modern illustrations that create a unique brand character. By incorporating iconography focused on lifestyles that speak to style-conscious digital natives, Minna Bank eclipses the traditional definition of a financial institution to become a modern inspirational brand with communication centered around digital tools.