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Mistral Grand Selection
Mistral Grand Selection
Mistral Grand Selection
Mistral Grand Selection
2014

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Mistral Grand Selection

Tea packaging, food packaging

Baliarne obchodu, a.s. Proprad

atelier peter schmidt created the concept, the Corporate Identity and the packaging for the new tea brand Mistral Grand Selection. According to the created CI the design was implemented in a classic and luxurious way. Intelligent and sustainable design should be ecological responsible. Besides FSC-paper special developed materials made from sugarcane and corn were used for sachets, foils etc. – instead of conventional plastics made of oil. Therefore, the whole packaging is 100% bio-degradable in twelve weeks. That‘s why the production process is 70% CO₂ reduced.

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