Mito Specialty Coffees
Brand and logo design
The story of Mito Coffee began more than 100 years ago with a business that has passed through four generations, maintaining to this day the original producing estate and one of the most award-winning coffees in the world. The designers first inverted the axis inclination of the letter O in the word “Mito”, alluding to a coffee bean. In the packaging, watercolor illustrations depict myths that originate in the region of the coffee estate, and relate these to the different coffee blends.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User