Miwon Font: An old letter tastes better

Typeface

'Miwon Font' is a font developed by Korea’s most representative seasoning brand Miwon. Miwon has created and maintained a logotype with a unique structural quality that helped position the brand since 1956; however, with the lack of an appropriate font, there was a difficulty in projecting a unified brand identity while preserving the visual legacy throughout. Designed based on Miwon’s logotype, 'Miwon Font' will work as a vessel to enhance and expand visual unity of the brand. The font was distributed free of cost so that anyone in need could have access to the font just as anyone could use Miwon seasoning on any food.

Client / Manufacturer

Daesang

Seoul, KR

Design

STUDIOK110

Seoul, KRJaewon Song, Minwoo Song

Leedotype

Seoul, KRDohee Lee, Yeji Seo, Hyunwoong Kang