MMCA Hyundai Motor Series
Exhibition
Lee Bul was most interested in the continuous intersection of openness and closedness, both conceptual and actual. And equally important are the esthetic and structural systems. The identity design for the exhibition and installations to show five videos is inspired by this system. Creating the effect of constant motion and ascension, diagonal lines were ideally suited for visualizing her artwork.
Client / Manufacturer
Design
National museum of modern and contemporary art
Seoul, KRNational museum of modern and contemporary art
Seoul, KRDate of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Public Sector / Government