MMINNI

Liquor packaging

"MMINNI-X-lab" is a brandy specially designed for young people. "X" means the unknown or infinite possibilities, and the designers wanted to create a packaging concept that represents young people's fearless spirit of exploration. They took the slogan "towards the unknown, to shine brightly" as their leitmotif and created a design that avoids the traditional trappings of brandy packaging, instead creating a solution with unique brand recognition. Color especially plays a bold role to attract the youth target market. The look of laboratory bottles and experimentation also promotes the youth values of curiosity and discovery.

Client / Manufacturer

Yantai Changyu Pioneer Wine Company Ltd.

Yantai, CN

Design

Shenzhen Oracle Creative Design Co., Ltd.

Shenzhen, CN