Mobile Docent System for SK at CES 2022

Exhibition Guide

SK participated in the most influential tech event, CES to manifest their net-zero commitment. We designed and developed the overall experiences of visitors to the SK Green Forest Pavilion. In the pavilion, cutting-edge technologies and interactive media were applied to demonstrate convincingly SK’s eco-friendly endeavor. At the center of the space was the Tree of Life, representing our environment and inhabitants. Its appearance fluctuated along with the surrounding media installation. Visitors encountered novel contents through mobile guidance systems, interacted with immersive experiences, and committed to their own planet-saving pledges.

Client / Manufacturer

CHEIL Worldwide

Seoul, KR

SK

Seoul, KR

Design

DaamDaamSamuso

Seoul, KRWonsik Kim, Soonkeun Choi, Jaejung Kim, Jong Yoon Hong, Juhui Kim, Inae Seo, Yerin Joo, Juhee Kim, Changhun Nam, Areum Jeon, Jiin Kim, Saerom Jin

2GREY

Seoul, KRMinhyuk Jang, Keonyong Moon, Eungjik Lee, Dongwook Kim, Yerim Lee, Hwijoo Kim, Junhyun Eom

Massiveworks

Seoul, KRMyeongseok Song