Mobius Loop

Video wall

The Vision Hall at Hyundai Motor Group’ s Mabuk Campus is a symbolic space for presenting employees HMG values, providing them with a sense of pride and evoking the wish of sharing the company’s vision. The films had to simply “inspire” – allowing leaders, engineers, scientists, workers and designers to learn, re-think and collaborate in new ways. The films mix a myriad of animation style and live action – built upon an artistic ethos of “maximum innovation”. Abstraction is pitted against familiarity to engage all types of viewers – while themes such as nature, technology and mans relationship with them feature heavily.

Client / Manufacturer

Hyundai Motor Group

Seoul, KR

Designer

Do Ho Suh

London, GB

INNOCEAN Worldwide

Seoul, KR

Universal Everything

Sheffield, GB

Kia Design Center

Frankfurt a. M., DE