Mohren Pfiff
Campaign Starting whistle to the Euro 2008
The Mohrenbräu brand was used in Austria for the European Soccer Championship 2008 and the Mohren Pfiff more strongly anchored in the 16+ target group. The product supplied the idea: Mohren Pfiff bottles used as instruments to whistle songs. The link to the championship was established with bottle-whistling of the fans anthem. The web video portal invited viewers to whistle themselves or to judge the beery-musical works. The result: 22,465 film call-ups, 700,000 sent-in crown corks, market share gain and a successful world record attempt. The Communication: print, cinema, radio, web, product- / POS materials, crown cork prize contest.
Client / ManufacturerDesign
Mohrenbrauerei August Huber
Dornbirn, AT