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Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
Monument der Freundschaft
2017

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Monument der Freundschaft

Interactive installation

Jägermeister

The "Monument of Friendship" (MdF) is an obelisk, built out of more than 5,000 bottles of Jägermeister in front of 216 LED panels with a surface of 120 m². We created a total of eight custom-built interactive modules for this installation, so that visitors of the "Kieler Woche" could interact with the obelisk in many different ways. Using web sockets, smartphones and kick-pads, users were able to control the installation's content and play with it. The Jägermeister obelisk is a digital construction paying tribute to friendship and furthermore celebrating it accordingly.

Client / Manufacturer
Jägermeister

Jägermeister

Wolfenbüttel, DE
Design
dirk&philip kommunikation GmbH

dirk&philip kommunikation GmbH

Berlin, DE
Framefield GmbH

Framefield GmbH

Berlin, DE
UFOMAMMOOT

UFOMAMMOOT

Berlin, DE
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User

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