Moongchi and Cancellina
Moongchi and Cancellina
Moongchi and Cancellina
Moongchi and Cancellina


Moongchi and Cancellina

Exhibition identity

The Moongchi and Cancellina exhibition is presented by the Hyundai Museum of Kids' Books & Art to show how artists work and express through the original paintings of two characters, Moongchi and Cancellina. The Hangul (Korean alphabet) typography used for identity features a touch of formativeness, allowing them to be seen as if they were a drawing. We intended this to arouse children's interest and bring harmony between the two characters. Characterized by the unique formativeness of Hangul typography, the exhibition's identity has been utilized in a wide range of applications, including a large banner, spatial graphics and book design.

Client / Manufacturer

Hyundai Museum of Kid's Books & Art

Seongnam-si, Gyeonggi-do, KR
hongdesign Ltd.

hongdesign Ltd.

Seoul, KR
Date of Launch
Development Time
up to 12 months
Target Regions
Target Groups
Consumer / User