![Moongchi and Cancellina](https://ifdalivestorage.blob.core.windows.net/user-uploads/85867/201819/00000000-0000-0000-0000-000000000000/01_Moongchi_and_Cancellina-1.jpg)
![Moongchi and Cancellina](https://ifdalivestorage.blob.core.windows.net/user-uploads/85867/201819/00000000-0000-0000-0000-000000000000/02_Moongchi_and_Cancellina-2.jpg)
![Moongchi and Cancellina](https://ifdalivestorage.blob.core.windows.net/user-uploads/85867/201819/00000000-0000-0000-0000-000000000000/01_Moongchi_and_Cancellina-1.jpg)
![Moongchi and Cancellina](https://ifdalivestorage.blob.core.windows.net/user-uploads/85867/201819/00000000-0000-0000-0000-000000000000/02_Moongchi_and_Cancellina-2.jpg)
Moongchi and Cancellina
Exhibition identity
Hyundai Museum of Kid's Books & Art
The Moongchi and Cancellina exhibition is presented by the Hyundai Museum of Kids' Books & Art to show how artists work and express through the original paintings of two characters, Moongchi and Cancellina. The Hangul (Korean alphabet) typography used for identity features a touch of formativeness, allowing them to be seen as if they were a drawing. We intended this to arouse children's interest and bring harmony between the two characters. Characterized by the unique formativeness of Hangul typography, the exhibition's identity has been utilized in a wide range of applications, including a large banner, spatial graphics and book design.
Client / ManufacturerDesign![hongdesign Ltd.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/7457/00000000-0000-0000-0000-000000000000/logo_wdg_logo_image.png)
Hyundai Museum of Kid's Books & Art
Seongnam-si, Gyeonggi-do, KR![hongdesign Ltd.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/7457/00000000-0000-0000-0000-000000000000/logo_wdg_logo_image.png)
hongdesign Ltd.
Seoul, KRDate of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User