Moooi - A life extraordinary sound branding

Website and event

This year, we joined Moooi at Salone del Mobile, to create a world of sound for their multi-sensory exhibition that took place online and live in Milan. From dancing robots to an augmented reality webshop, recording the design dreams podcast and the production of 4 custom music albums, we made all audio designed. This ensured a seemless integration of audio into the multi sensoral world of Moooi, making users/visitors easily able to switch from online to real life experience. A unique collage of audio fitting multiple touchpoints was the result. Robots danced to our music, people move to our sound and albums are being listened to.

Client / Manufacturer

Moooi

Breda, NL

Design

KLOAQ audio design

Amsterdam, NLAdrian Vrijhoef, Daniel Sillem, Buket Zor, Dexter Sillem

Build in amsterdam

Amsterdam, NLMargot Gabel, Remy Barthez

Moooi

Breda, NLDavid van t Westende, Christie Wright, Robin Noordam

IDEO

Palo Alto, USClark Scheffy, Nikolay Vladimirov, Thomas Overthun