More choices for you, more Quali for your life

Brand identity redesign

Qualicorp was a founder of the health insurance segment in Brazil 25 years ago but has recently gone through a significant image crisis. In addition to creating the necessary investigation committees, the company decided to renew itself entirely and become a platform for developing the healthcare, financial, and wellness ecosystem. We were tasked with rethinking Qualicorp as a company that is attentive to people’s needs for protection in a broader perspective beyond healthcare. Our response was creating a new brand – now simply Quali, that puts people at the center, supported by a flexible graphic system designed to boost all sub-brands.

Client / Manufacturer

Qualicorp

São Paulo, BR

Abacateiro Filmes

São Paulo, BR

Design

Interbrand

São Paulo, BRGil Bottari, Laura Garcia, Olívia Guerra, Marco Rapeli, André Bitelli, Carlos Hakim, Juliana Maklouf, Ingrid Taveira