MOTEMASCARA ONE
Package for mascara
MOTEMASCARA ONE is a best-of-class mascara product topping sales in Japan's mascara market. Every aspect – from its production to the materials used – has been re-examined to create a mascara of unparalleled sophistication. The package design for the current product, made primarily from an "Endmineral" (garnet powder) complex, expresses the notion of "inimitable qualities from a mineral vigorously polished to a jewel's sheen." The transparent portion of the exterior, made from elements only ever used to create artworks, brings out a majestic sense of transparency.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User