Motorola Cusco ECO Packaging

Packaging design of mobile phone

This packaging is made of 60% bamboo pulp and 40% sugarcane pulp, without any wood pulp, plastic-free, 100% recyclable, biodegradable and compostable. Non-wood pulp packaging is a sustainable alternative. This ultra-slim packaging is 70% smaller than Motorola's traditional packaging, which helps reduce transportation costs and carbon emissions. The packaging contains mint seeds, consumers can grow mint at home, turning the packaging into a living plant pot. It can increase the income of farmers who plant bamboo and sugarcane, helping them improve their living standards, enhance their quality of life and promote social fairness and stability.

Client / Manufacturer

Motorola Mobility

Beijing, CN

Design

Motorola Mobility

Shenzhen, CNMotorola CX&D packaging design team