Mountain tea - Song

Tea packaging

Song Mountain Tea comes in three strengths, from light to strong depending on the roasting time. The design of the packaging, therefore, needed to visually differentiate between the three varieties while conveying a unified concept of the high mountains and the charcoal roasting process to the consumer. Tea packaging tends to use hand-painted illustrations. However, in this case, the designers chose to use the paper itself – subjected to a variety of techniques including folding, laser engraving, and bronzing – to create an image reminiscent of a Chinese landscape painting.