Moutai Brand Official Website&IP character setting
Website design
Beijing Huilan Technology Co.,Ltd.
Moutai official website upgraded and optimized consists of cultural display and functional interaction, showcasing its century-old history with neo-classical visuals, with the main visual area adopting slideshow-style videos to guide users. The left side uses the classic Moutai bottle shape to incorporate Maotai elements, presenting the brand's five-dimensional aesthetics; the title on the right side combines auspicious clouds and the "five lines of development" pattern, with the "nine cultures" incorporated into the background, aiming to deeply convey the Moutai culture to users.
Client / ManufacturerDesign
Beijing Huilan Technology Co.,Ltd.
Beijing, CNBeijing Huilan Technology Co.,Ltd.
Beijing, CNShixue You, Yanqiu Yang, Weiying LinDate of Launch
after 2024
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users