Mr. Lang Jambo Beef Sauce

Food packaging

Jambo is a beef sauce in our high-end animal protein range. Its design is inspired by the billboard styles of Shanghai and Hong Kong, such as the layout, neon lights, and line art. Each detail has been deconstructed and rearranged as visuals on a dark background. Calligraphy is used to vary the font types. A different font is used for each of the four flavors. The packaging kit is designed for different scenarios. A folded cube with handles can be used in customer retail so that the purchaser doesn't need an additional bag. The individual jar boxes can be folded down after use and reduce paper waste.