MR.BIAO

Baijiu

Northeast Baijiu, originated in 1805 AD, was born to resist the cold climate of high latitude. Since then, the majority of consumers have been middle-aged and elderly men. We combine the background of the "Northeast Renaissance" era and use the widely familiar image of young people in Northeast China - "Biao Brother" - as a prototype to create a new "MR.BIAO" character image. We use communication methods that are suitable for the Northeast region of China to promote Northeast Baijiu to young consumer groups and engage in dialogue with the new generation of consumer groups.