MTN DEW Amp Game Fuel Launch
Soft drink can
MTN DEW AMP GAME FUEL is the first ready-to-drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e-sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Date of Launch
2019
Development Time
Other duration
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry