MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
MTN DEW Amp Game Fuel Launch
2021

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MTN DEW Amp Game Fuel Launch

Soft drink can

PepsiCo

MTN DEW AMP GAME FUEL is the first ready-to-drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e-sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Date of Launch
2019
Development Time
Other duration
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry

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