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MTV Redesign 2008
MTV Redesign 2008
MTV Redesign 2008
MTV Redesign 2008
2009

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MTV Redesign 2008

New on air design

MTV Networks Germany GmbH

¬¬01 TYPOGRAPHY: FONT: We wanted to develop a self generating type design and make sure type information is comprehensible and independent of any background. SUBTITLE: The innovation: subtitles are supporting the channel design and look. 02 BUG / BUGSYSTEM: Our goal was to create a subliminally more fashionable MTV icon without destroying a 25 year old brand. 03 COLORS: We wanted to generate an emotional anchoring in the viewers’ minds by using a new “MTV color scheme”. 04 PROMOTIONENDINGS: We used research conclusions (eye tracking system) to reduce information communication gaps. The result: a “keyhole effect”. 05 BRAKEBUMPER: ALL EYES ON = Artist Touch.

Client / Manufacturer

MTV Networks Germany GmbH

Berlin, DE
Design

MTV Networks Germany GmbH Design Department

Berlin, DE

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