Mu-Mu
Milk packaging
Our goal was to modernize milk packaging for one of the most beloved and iconic retail brands from southern Brazil, maintaining consumer loyalty while gaining a greater market share, tied to innovation and contemporary values. Thus, we created colorful packages with a fun and contemporary twist, guaranteeing more visibility at the point of purchase. Apart from delighting and winning over loyal customers, the packages have also strengthened the brand image. Mu-Mu, which once had less than 1% of the market share, achieved 17.5% after just three months following its release, becoming a segment leader in the southern region of Brazil.
