Mubea U-Mobility XBoard
Corporate Design, Website, App UI, Social Media
BRANDCODE developed the new identity for the XBoard product brand for Mubea U-Mobility, the micromobility subsidiary of the global lightweight specialist and automotive supplier Mubea. The e-scooter sets new standards in terms of driving safety, handling and fun. Thanks to a patented folding mechanism, the XBoard automatically folds to a compact size with just a gentle kick. For the launch of this new brand and product type, a unique brand identity was created to capture the brand values and technological innovation.
Client / ManufacturerDesign
Muhr und Bender KG, Business Unit Micromobility
Attendorn , DEBRANDCODE GmbH
München, DEMartina Lewis, Michael Schmidt, Christopher LewisMuhr und Bender KG, Business Unit Micromobility
Attendorn, DEJakub FukaczDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users