Müller US Redesign
Packaging
In the ever changing landscape of the yogurt category, there was a need to tell a more relevant and engaging brand story. A complete repositioning and redesign across the US Müller product portfolio resulted in a rich, layered story authentic to the brand’s European heritage, dairy expertise and delicious flavor experience – all crafted together to help elevate Müller yogurt. By breaking category convention and running the graphics vertically on the top panel, it created a faux wrap effect that connects the first point of connection, the side panel, with the top panel that heroes the story.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User