Multi-Faceted Wayfinding Solution

Signage system

Shinsegae Art & Science is a multiplex combining luxury shopping with a cultural space. The mission was to create a comprehensive, customer-oriented signage system. The “Quiet Guide” concept was adopted for the wayfinding system to convey information in complex spaces efficiently. The intuitive, multi-faceted signage system was designed to allow customers to obtain information effortlessly from anywhere. It uses subtle champagne gold that harmonizes with the existing interior and adds a clean, legible sans serif font to express luxurious sensibility, reflecting Shinsegae’s brand philosophy of timeless value.

Client / Manufacturer

SHINSEGAE Shinsegae Department Stores

Seoul, KR

Design

SHINSEGAE Shinsegae Department Stores

Seoul, KR

Atelier Dongha

Seoul, KR