Multi-modal Product Presentation System
Software as a Service
This project is a product matrix designed to upgrade the online shopping experience on Alibaba Group's e-commerce platform. The project addresses the need to present the characteristics of thousands of different categories of products. Using a huge database of consumer habits acquired over time and Tmall's cutting-edge technology, the designers created an immersive and intelligent online shopping experience. The software not only allows consumers to interact with the products directly but also quickly generates dynamic content using AI. Customers can fully experience the products in advance without going to the store.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User