München Klinik
Brand Development
The brand development project was launched with the aim of supporting the realignment and transition of München Klinik to ONE healthcare company. We created a brand identity, a new name and brand design for this venture. Shared values and an overarching identity are essential to strengthen the network and collaboration, as well as promote greater employee identification with the group. In the highly competitive healthcare market, having a distinctive, independent visual identity is an important advantage when attracting new employees as well as patients. The brand design highlights the future viability of the hospital group’s structure.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Other target groups: health service