Munchkin WildLove Bath Squirts
Bath toy packaging
WildLove Bath Squirts was created in partnership with IFAW (International Foundation for Animal Welfare), a non-profit that rescues, rehabilitates, and releases animals into secure landscapes, and The Whale Sanctuary Project (WSP), a non-profit that focuses on seaside sanctuaries for retired, rescued and rehabilitated orcas and beluga whales. When families purchase WildLove Bath Squirts, they support Munchkin’s donations to these organizations. No other baby company has partnered with an animal welfare organization to infuse a cause into product design and packaging. No other baby company uses 100% recycled and recyclable materials in bath toys.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User