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![Music wINNOry [Winery]](https://ifdalivestorage.blob.core.windows.net/user-uploads/784386/318036/00000000-0000-0000-0000-000000000000/02_music_winnory2.jpg)
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![Music wINNOry [Winery]](https://ifdalivestorage.blob.core.windows.net/user-uploads/784386/mid-size/318036/00000000-0000-0000-0000-000000000000/87041.jpg)
Music wINNOry [Winery]
Wine gift bag
This packaging design for presenting wine as a gift offers gives users a novel way to re-use this environmental solution. Opening the bag reveals a protective paper sleeve around the wine bottle. Instructions guide the user in how to fold the sleeve and transform it into a speaker that cradles a cell phone. Scanning the printed QR code launches a playlist that perfectly pairs with wine, smoothly amplified through the speaker that seconds ago was a part of a gift bag.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: worldwide
Target Groups
Consumer / User