musinsa terrace
Cultural space brand identity
Musinsa terrace is a multi-cultural fashion platform that is both a brick-and-mortar store and an online retailer. As its name signifies, this physical store is a place is where people and fashion brands can mingle. The space is composed of four functional zones: a shop, a kitchen, a lounge, and a park to provide sensual experiences to visitors. The shop offers a limited selection of items, the kitchen serves excellent coffee, and the lounge is operated as a rental space for fashion brands' special events, pop-up stores, and cultural exhibitions. Lastly, the park which embraces those three venues architecturally and offers a perfect view of the beautiful city of Seoul.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User