MVV Energie Geschäftsbericht 2006/2007
Annual report
The "move" program is aimed at changing the corporate culture of MVV. The German acronym move stands for courage (Mut), openness (Offenheit), change (Veränderung) and success (Erfolg). move refers to the movement brought about by changing the corporate culture. The images in this annual report present some examples of the company's commitment to promote young people and upcoming talent; integrated into the images are the red letters M - O - V - E. The statement below explains the logical connection. Every image signifies the beginning of a chapter which is also identified by a transparent red page. The caesura created by the color signal is also accentuated by the feel of the material. Otherwise the inside pages are dominated by the color white: The color design in red, cyan, silver and black is minimalist and serves to enhance legibility. It completely foregoes decorative elements. This exclusive focus on content as the essential feature is already announced on the cover page, which is almost entirely white with the oversized figure of the year in a blind stamp on a lacquered high gloss surface.