Corporate design & identity
Mannheim-based energy utility MVV has been a pioneer in energy transformation. Now, it has translated that momentum into a new brand identity. The main idea behind the brand is also the new brand promise: "We inspire with energy". It conveys MVV’s self-image of connecting expertise and ingenuity, and pushing existing boundaries. All design elements were developed with this in mind. The 'energy loop' is an analogue and digital brand element that resonates throughout the entire brand identity. It serves as the basis for the corporate logo and as the dynamic signature for the company.