iF Design - My Shelf, Customized Smart TV App

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TV accessory

Samsung Electronics Co., Ltd.

This smart TV app lets users customize how their TV area should look. My Shelf is a new form of TV accessory born from the observation that people like to decorate the TV area with their favorite objects. The product includes a decorative pegboard that is mounted next to the TV screen. The board can be fitted with smaller shelves for displaying various accessories and personal items to decorate the TV space. The My Shelf App helps users customize the TV screen with their favorite pictures and information to match the nearby physical decorative elements. The result is an overall user experience that integrates both the TV screen with a person's favorite decor.

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