MY SOUL SEOUL

Seoul City Slogan Branding

This is Seoul's initiative to rebrand its slogan globally. K-culture's standing has recently improved due to K-pop's growing popularity. The Seoul slogan brand design was created by Brenden and the Seoul Metropolitan Government with the intention of making a recognized global tourism brand by showcasing the plethora of sights and experiences Seoul has to offer. We created a dynamic design system ideal for social media, video, and media, as well as a tourism brand that can promote Seoul via multiple media, ranging from a brand identity system to motion graphic creation, which is not confined to typical offline-oriented static design.

Client / Manufacturer

Seoul City Hall

Seoul, KR

Design

BRENDEN

Seoul, KRDoeui Lee, Wook Jung, Jaewan Yu, Haena Yang, Hyejoo Yun, Hanbeom Choi, Taeyeol Lee