Cosmetics packagingN2CELL Japan Co.,Ltd.
EARTHNIQ’s master formulater Asuka Shimizu has studied cosmetics all his life and hails from a renowned laboratory in Tokyo. The brand started with Auska's idea of creating a product for women whose skin must endure the hectic of modern urban life. His research led him to search for rare plants in natural pristine environments. The brand name is the combination of the words "earth," "technique," and "botanique," offering the best-combined solution of nature and science. The two circles in the main logo represent the pristine earth and technology. The overall mood is clean and precise, emphasized by the box's matt texture.