Naked Tiger
Brand Identity and experience
Naked Tiger is a tequila pub brand in South Korea. We aim to share the 'spirit of freedom' from Latin culture with the millennial generation in Asia and help them express their innate desires for freedom in a healthy way. Under the slogan "Please be Naked," we tell the story of a tiger who sheds its social mask and begins to embrace its inner desire for freedom. We design a spatial experience that lets visitors project themselves onto the tiger and gain insights through the journey. Ultimately, through this experience, we seek to inspire a broader social understanding of the importance of healthily expressing our instinctual desires.
Client / Manufacturer
Design
Azitmaker
Seoul, KRAzitmaker
, KRShin Giru, Heo Yong, Lee Keonhee, Ahn Yemin, Lyou Haeun, Kim Seonghwan, Kim Lahyeon, Lee Minsol, Lee HooinDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, "Asian newcomers in their 20s and 30s"