Namhansanseong Old Walks

Brand design

NOW (Namhansanseong Old Walks) is the brand identity for the historical roads that led to Namhansanseong, the world heritage fortress situated the southeast of Seoul, Korea. For thousands of years, the old roads remained but the stories were lost. The brand design translates historical narratives into a contemporary signage system, storyboards, and travel stamps. The logo comes to life in a lively character guiding walks through the historical routes. NOW symbolizes the layers of history and creates the new narratives of people who walk on the roads today.