NANBOYA
Reuse shop
SOU, Inc.
This is a branding project for the reuse shop NANBOYA. With the shop’s unique slogan: “Life wouldn’t be that fun without a ‘reusing’ spirit,” the shop aims to replace a conventional "buy and use" consumption by the new "sell and connect" circle. The interior design is themed on the Japanese word tsumugu, which literally means "to weave." On the walls, blue strips are weaved on punching metals and create a one-stroke sketch-like design that runs throughout the shop. These strips draw pictures of products the shop deals with and express the shop’s sincere attitude on these pre-owned goods.
Client / ManufacturerDesign
SOU, Inc.
Minato-ku, Tokyo, JPKAMITOPEN
Minato-ku, Tokyo, JPEIGHT BRANDING DESIGN
Minato-ku, Tokyo, JPDate of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User