Nanjing Lishui Wuxiang Mountain Place Branding

Corporate identiy/branding

Our mission is to create a cultural-oriented tourism brand. The ultimate goal was the comprehensive presentation of the new brand, using the image of Wuxiang Mountain, to show the harmonious development of the city, nature, and humans. Therefore, we developed an innovative workflow—creating a symbolic visual sign and a top-level design rich in “Synesthesia” around the local culture as a master plan to guide us. Such “Synesthesia” further led the design in the direction of various specialized areas, which is an interdisciplinary innovation that has given birth to a new kind of cultural tourism product.

Client / Manufacturer

Wuxiang Mountain Management Committee

Nanjing Lishui, CN

Design

HSH Art & Design Studio

Shanghai, CN