Nanjing Lishui Wuxiang Mountain Place Branding
Corporate identiy/branding
Our mission is to create a cultural-oriented tourism brand. The ultimate goal was the comprehensive presentation of the new brand, using the image of Wuxiang Mountain, to show the harmonious development of the city, nature, and humans. Therefore, we developed an innovative workflow—creating a symbolic visual sign and a top-level design rich in “Synesthesia” around the local culture as a master plan to guide us. Such “Synesthesia” further led the design in the direction of various specialized areas, which is an interdisciplinary innovation that has given birth to a new kind of cultural tourism product.
Client / ManufacturerDesign
Wuxiang Mountain Management Committee
Nanjing Lishui, CNHSH Art & Design Studio
Shanghai, CNDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector Government, Other target groups: Tourist