Napping Office

Digital Out-of-Home Animation Campaign

At Gangnam Station Intersection, Seoul’s busiest crossroads, outdoor media typically overwhelms with noise and distraction. Napping Office reversed that logic. Conceived as original content for “The Monte” LED screen, it visualized the universal fatigue of office workers and offered a short cultural oasis. The animation follows sleepy animal characters drifting into a dreamlike, weightless world—before returning to reality with a playful cue: “Nep!” This phrase, a uniquely Korean office meme, humorously reflects the rhythm of overworked urban life. For a moment, the billboard became not an ad, but a mirror of collective relief.

Client / Manufacturer

INNOCEAN

Seoul, KR

Design

INNOCEAN

Seoul, KRJaepil Kim, Seunghyun Lee, Sulgi Lee, Wonhwoi Huh

thefirstgate

Seoul, KRSage Hwang, Hyeongju Kim, Dohyun Kim, Haena kang, Inwook Jung, Bokyung Park, Bonmin Koo, Taewoo Noh, Yeonhee Seo, Ujin Kim, Bomi Kim