NATRUE BOUNDARY Package Design

Goat milk powder packaging

NATURE BOUNDARY is a natural, nutrition-focused brand. The first character of the brand name is 自, which means "nature" in Chinese. The character's outline has been used to recreate the shape of a container carrying the brand elements. The character outline also creates a window that lets consumers see the "boundary" of nature, while the horizon and the clouds form the two horizontal strokes of the 自character. The brand logo, information, and the key vision of the package are merged into a single element, giving consumers a strong brand impression. At the same time, the beautiful scenery conveys a sense of healing.