Natural Monochrome Series

Home Appliance Series Strategy

Home Appliances Focusing on Natural Life of Consumers 'Natural Monochrome' represents SK Magic's differentiated design identity strategy pursuing 'staying natural in daily life'. It tells the story of home appliances being a part of your home, instead of standing out along in the space. To visualize this concept, a modeling concept called 'ON GRID & OFF GRID' was established and applied to the design. Natural Monochrome appliances are no longer just a product, rather it is becoming a part of the space.

Client / Manufacturer

SK Magic

Seoul, KR

Design

SK Magic

Seoul, KRYoungjoong Jun, Manki Kim, Dongju Shin, Dongwook Yoon, Jongsoo Kim, Youngjin Kim, Inyoung Kim, Inhye Kang, Jongwook Park