Natural Monochrome Series
Home Appliance Series Strategy
Home Appliances Focusing on Natural Life of Consumers 'Natural Monochrome' represents SK Magic's differentiated design identity strategy pursuing 'staying natural in daily life'. It tells the story of home appliances being a part of your home, instead of standing out along in the space. To visualize this concept, a modeling concept called 'ON GRID & OFF GRID' was established and applied to the design. Natural Monochrome appliances are no longer just a product, rather it is becoming a part of the space.
Client / Manufacturer
Design
SK Magic
Seoul, KRSK Magic
Seoul, KRYoungjoong Jun, Manki Kim, Dongju Shin, Dongwook Yoon, Jongsoo Kim, Youngjin Kim, Inyoung Kim, Inhye Kang, Jongwook ParkDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users