Naver Plus Store Campaign Design
App Brand Campaign Visual Design
This project developed the brand visuals for the launch campaign of the Naver Plus Store app. The campaign delivered impactful communication across online and offline environments through marketing based on a unified brand identity. The visuals translated Naver Plus Store’s core assets into a distinctive graphic style, and the key visual—infused with those assets—maintained consistency across campaigns, marketing materials, and in-app elements. It effectively conveyed the service’s direction, experience, and identity to the audience, becoming the foundational visual asset guiding all subsequent brand communication and service operations.
Client / Manufacturer
Design
NAVER NAVER Corp.
Seongnam-si, Gyeonggi-do, KRBRENDEN Corp.
Seoul, KRDo-eui Lee, Wook Jung, Jeongwon Hwang, Minkyung Lee, Juhye Ma, Mihyun Hong, Dohe Kim, Jieun LeeNAVER NAVER Corp.
Seongnam-si, Gyeonggi-do., KRDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users