NC TYPE PLAY
Brand Campaign
NCSOFT CorporationThe project of <NC TYPE PLAY> started with the perspective of viewing games that let you express yourself through the character and communicate with others, as a language. There are countless exciting movements involved in NCSOFT's game, like flying in the sky and pulling arrows. We’ve captured the essence of these kinds of plays and converted it into a visual language that can be typed and copied. <NC TYPE PLAY> is not just a language that is beautiful in design, but a story with meaning in words. Anyone could easily access to download and create their own images.
Client / ManufacturerDesign
NCSOFT Corporation
Gyeonggi-do, KRNCSOFT Corporation
Gyeonggi-do, KRMyungjin Park, Heunsaem Oh, Jaehee Jang, Juyeon HongStudio Word
Seoul, KRKyuhyung ChoDate of Launch
2020
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users