Nem

Sake bottle

KiQ collaborated with Hiraizumi Honpo, the oldest traditional sake brewery in the Tohoku region of Japan, for the new branding for the global luxury line of sake "nem". The global marketing of sake is poor that its designs have been merely targeting at Japanese consumers. This time, yet, the focus is on the linkage between its appealing motif and back stories based on its visions for an international development. It’s a creation of a new, discernible, and radiant package form resembling a luxurious champagne filled with the spirit of Japan that no one has ever seen.