Nescafé 70 Years in Brazil

Limited edition packaging

The project consists in three limited editions of Nescafé celebrating the brand's 70 years in Brazil. The brand is part of the country's history, and Brazil was also crucial to Nescafé. That's why the brand wanted to honor Brazil with eyes of admiration and pride for being a part of our history. The idea of a constructive friendship guides the entire narrative thread. To do justice to so many good stories to tell, the label space ceases to be the sole point of contact and becomes the focal point of a much larger campaign, serving as the unifying element that synthesizes all the facts and arouses curiosity, inviting the consumer to learn more.